Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Exponential is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 228 other categories.

2 Exponential is leading in Puzzles & Brainteasers, Womens Health, Roads & Highways, Education & Resources and one other category.


1 BlueKai is leading in most countries, including United States, Turkey, Brazil, Indonesia and 206 other countries.

2 Exponential is leading in Jamaica, Cayman Islands, Faroe Islands and Marshall Islands.