1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Exponential is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Finance and 19 other categories.
2
Exponential is leading in Science & Education.
1
BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 132 other countries.
2
Exponential is leading in Finland, Moldova, Malta, Botswana and 5 other countries.