Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Exponential is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 230 other categories.

2 Exponential is leading in Womens Health, Roads & Highways and Crime & Prosecution.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Brazil, Turkey and 207 other countries.

2 Exponential is leading in Jamaica, Cayman Islands, Virgin Islands and U.s..