Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IVW is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 215 other categories.

2 IVW is leading in Car Buying, Search Engine, Domain Names & Register, File Sharing and 6 other categories.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Brazil, Turkey and 184 other countries.

2 IVW is leading in Germany, China, Austria, Estonia and 18 other countries.