Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IVW is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 214 other categories.

2 IVW is leading in Search Engine, Domain Names & Register, Newspapers, Models and 10 other categories.


1 BlueKai is leading in most countries, including United States, Turkey, Brazil, Indonesia and 192 other countries.

2 IVW is leading in Germany, Austria, Uzbekistan, Cameroon and 13 other countries.