Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 BlueKai is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 131 other categories.

2 IVW is leading in Business & Industry, Internet & Telecom, Autos & Vehicles, Search Engine and 88 other categories.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 133 other countries.

2 IVW is leading in Germany, United States, Canada, Switzerland and 36 other countries.