Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 208 other categories.

2 Luminate is leading in Pets & Animals, Pets, Restaurants & Delivery, Animal Products & Service and 14 other categories.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 201 other countries.

2 Luminate is leading in Trinidad and Tobago.