Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 207 other categories.

2 NetAffiliation is leading in Domain Names & Register, Coupons, Gambling, Financial Management and 9 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 163 other countries.

2 NetAffiliation is leading in Madagascar, Luxembourg, Gabon, Isle of Man and 3 other countries.