Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 BlueKai is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 220 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Weapons, Fishing, Fish & Aquaria and 5 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 150 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Switzerland and 38 other countries.