Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 232 other categories.

2 Nielsen Display Ads is leading in Makes & Models.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 171 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Cote d Ivoire, Cameroon and 25 other countries.