Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 218 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Weapons, Fishing, Winter Sports and 9 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 134 other countries.

2 Nielsen Display Ads is leading in France, Canada, Belgium, Algeria and 45 other countries.