1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Finance and 14 other categories.
2
Nielsen Display Ads is leading in Food & Drink, Home & Garden, Hobbies & Leisure, Pets & Animals and 2 other categories.
1
BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 128 other countries.
2
Nielsen Display Ads is leading in France, United Kingdom, Belgium, Israel and 13 other countries.