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Simpli.fi is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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BlueKai is leading in Top 10K Sites.
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Simpli.fi has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Community & Society and 15 other categories.
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BlueKai is leading in Vehicles, Finance, E-commerce & Shopping, Lifestyle and one other category.
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Simpli.fi is leading in most countries, including United States, France, Indonesia, China and 154 other countries.
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BlueKai is leading in Turkey, South Korea and Democratic Republic Of The Congo.