Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 224 other categories.

2 SiteScout is leading in Computer Security, Aerospace & Defence, Baseball, Ad Network and 5 other categories.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 197 other countries.

2 SiteScout is leading in New Caledonia, Gambia, Guam and Aruba.