Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 133 other categories.

2 SiteScout is leading in Adult, Computer & Electronics, Software, Movies and 85 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 163 other countries.

2 SiteScout is leading in Canada, Nigeria, Latvia, Myanmar and 4 other countries.