Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 200 other categories.

2 TradeTracker is leading in Travel, Accommodation & Hotels, Financial Management, Coupons and 15 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 166 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Finland, Belgium and 6 other countries.