Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 214 other categories.

2 Vibrant Ads is leading in Makes & Models, Conditions & Diseases, Energy, Mental Health and 14 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 185 other countries.

2 Vibrant Ads is leading in Malta, Gabon, Greenland, Jersey and 5 other countries.