1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, WisePops is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Finance and 18 other categories.
2
WisePops is leading in Lifestyle and Home & Garden.
1
BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 122 other countries.
2
WisePops is leading in United Kingdom, Australia, Saudi Arabia, Belgium and 15 other countries.