Market Share by Top Websites

1 Certona is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ID Services is clearly lagging behind, losing to Certona in all segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Lifestyle, Sports, E-commerce & Shopping, Home & Garden and 17 other categories.

2 ID Services is leading in Health.

Geography

1 Certona is leading in most countries, including United States, Canada, United Kingdom, Australia and 58 other countries.

2 ID Services is leading in Philippines, Côte d'Ivoire, Luxembourg and Mongolia.