Contango SmartWrapper

1 websites

Contango SmartWrapper is free to use

http://contango.technorati.com/smartwrapper/

With Contango’s SmartWrapper technology, publishers now have a tool built for their needs to manage and maximize header bidding partnerships leading to higher revenues while avoiding the pitfalls.

VS

MADNET
18 websites

MADNET costs money

http://madnetex.com/

MADNETex - high-tech hybrid advertising platform, working on Real Time Bidding

Market Share by Top Websites

1 MADNET is leading in Top 100K Sites.

2 In terms of market share, Contango SmartWrapper is clearly lagging behind, losing to MADNET in all segments.

Websites Categories

1 MADNET has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Arts & Entertainment and E-commerce & Shopping.

2 Contango SmartWrapper is leading in Food & Drink.

Geography

1 MADNET is leading in most countries, including Russia, United States and Mexico.

2 Contango SmartWrapper hasn't got a lead over MADNET in any country.