Market Share by Top Websites

1 Sovrn Header Bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MADNET is clearly lagging behind, losing to Sovrn Header Bidding in all segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Games, News & Media and 20 other categories.

2 MADNET hasn't got a lead over Sovrn Header Bidding in any websites category.


1 Sovrn Header Bidding is leading in most countries, including Canada, United States, United Kingdom, South Korea and 60 other countries.

2 MADNET is leading in Russia.