Market Share by Top Websites

1 Sovrn Header Bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HeadBidder is clearly lagging behind, losing to Sovrn Header Bidding in all segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Games, News & Media and 15 other categories.

2 HeadBidder is leading in Pets & Animals, Reference Materials, Lifestyle, Home & Garden and one other category.

Geography

1 Sovrn Header Bidding is leading in most countries, including Canada, United States, United Kingdom, South Korea and 58 other countries.

2 HeadBidder is leading in Sweden and Slovakia.