Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Content.ad is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 216 other categories.

2 Content.ad is leading in Relationships & Dating, Home Improvement and Cosmetics.

Geography

1 Outbrain is leading in most countries, including France, United States, Brazil, India and 139 other countries.

2 Content.ad is leading in South Africa, Nigeria, Ghana, Pakistan and 33 other countries.