Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Chats & Forums and 232 other categories.

2 is leading in Nutrition and Immigration & Visas.


1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 190 other countries.

2 is leading in Saint Lucia, Swaziland, Marshall Islands and Bhutan.