Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 177 other categories.

2 is leading in Health, Software, Relationships & Dating, Technology News and 27 other categories.


1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 159 other countries.

2 is leading in Nigeria, Ghana, Zimbabwe, Cambodia and 9 other countries.