Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Content.ad is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 215 other categories.

2 Content.ad is leading in Relationships & Dating, Nutrition, Alternative & Natural Medicine, Home Improvement and 4 other categories.

Geography

1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 176 other countries.

2 Content.ad is leading in Ghana, Zimbabwe, Cambodia, Malawi and 4 other countries.