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DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to DataXu in all segments.
1
DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 17 other categories.
2
Conversant Ad Server is leading in Arts & Entertainment, Games and Reference Materials.
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DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 77 other countries.
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Conversant Ad Server is leading in China, Japan, Hong Kong, Bulgaria and 26 other countries.