Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 205 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Medicine, Automotive Industry and 11 other categories.


1 Conversant Ad Server is leading in most countries, including United Kingdom, Germany, France, Australia and 107 other countries.

2 DataXu is leading in United States, Brazil, Spain, Poland and 16 other countries.