Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Conversant Ad Server in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 187 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Food & Drink, Cooking & Recipes and 21 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 116 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.