Market Share by Top Websites

1 Conversant Ad Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ligatus is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 216 other categories.

2 Ligatus is leading in Newspapers, Magazines & E-Zines and Child Health.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 127 other countries.

2 Ligatus is leading in Turkey, Netherlands, Belgium, Liechtenstein and one other country.