Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 203 other categories.

2 Lijit is leading in Cooking & Recipes, Visual Arts & Design, Crafts, Magazines & E-Zines and 8 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 129 other countries.

2 Lijit is leading in Costa Rica, Lesotho, Mongolia, Northern Mariana Islands and one other country.