Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Conversant Ad Server is leading in Top 1M Sites.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 145 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Internet & Telecom, Music & Audio, Chats & Forums and 74 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 138 other countries.

2 Conversant Ad Server is leading in Australia, Japan, China, Indonesia and 29 other countries.