Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conversant Ad Server is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 142 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Music & Audio, Chats & Forums, Health and 76 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Canada, Spain and 127 other countries.

2 Conversant Ad Server is leading in United Kingdom, Germany, Australia, India and 39 other countries.