Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReachLocal is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 178 other categories.

2 ReachLocal is leading in Business & Industry, Construction & Maintenance, Health, Law & Government and 37 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 128 other countries.

2 ReachLocal is leading in Australia, Kenya, Panama, Burundi and 7 other countries.