Market Share by Top Websites

1 CPMStar is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick DART is leading in Top 10K Sites.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Adult and 124 other categories.

2 CPMStar is leading in Games, Video Games, Online, Arts & Entertainment and 47 other categories.

Geography

1 CPMStar is leading in most countries, including United States, Brazil, Russia, Indonesia and 133 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 17 other countries.