Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind CPMStar in all market share segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Adult and 123 other categories.

2 CPMStar is leading in Games, Video Games, Online, Arts & Entertainment and 50 other categories.


1 CPMStar is leading in most countries, including United States, Russia, Brazil, Germany and 135 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 6 other countries.