1
CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick DART is clearly lagging behind, losing to CPMStar in all segments.
1
CPMStar has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Adult, Computers Electronics & Technology and 10 other categories.
2
DoubleClick DART is leading in News & Media, Health, Science & Education, Finance and 5 other categories.
1
CPMStar is leading in most countries, including United States, Italy, Russia, Brazil and 79 other countries.
2
DoubleClick DART is leading in China, Taiwan, Serbia, United Arab Emirates and 12 other countries.