Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 115 other categories.

2 DataXu is leading in Arts & Entertainment, Autos & Vehicles, News & Media, Music & Audio and 60 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 68 other countries.

2 DataXu is leading in Spain, Italy, Mexico, Poland and 26 other countries.