Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 114 other categories.

2 DataXu is leading in Arts & Entertainment, Autos & Vehicles, Music & Audio, People & Society and 59 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 66 other countries.

2 DataXu is leading in Spain, Italy, Mexico, Poland and 37 other countries.