Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 13 other categories.

2 DataXu is leading in Vehicles, Computers Electronics & Technology, Community & Society, Heavy Industry & Engineering and 3 other categories.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, Brazil, Australia, Canada and 66 other countries.

2 DataXu is leading in United Kingdom, Spain, India, Denmark and 41 other countries.