Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 111 other categories.

2 DataXu is leading in Arts & Entertainment, Autos & Vehicles, Music & Audio, Sports and 67 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 62 other countries.

2 DataXu is leading in Spain, Italy, Poland, Mexico and 28 other countries.