Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 193 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Universities & Colleges, Automotive Industry and 15 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 118 other countries.

2 DataXu is leading in Spain, Mexico, Colombia, Peru and 4 other countries.