Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 166 other categories.

2 Demdex is leading in Automotive Industry, Sports, TV & Video, Football and 16 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Germany, Spain, France and 93 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, Brazil and 20 other countries.