Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, People & Society and 178 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Sports, TV & Video and 18 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Poland and 128 other countries.

2 Demdex is leading in Canada, Australia, Brazil, Malaysia and 18 other countries.