Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, News & Media and 171 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, TV & Video and 17 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Spain and 108 other countries.

2 Demdex is leading in Canada, Australia, Brazil, Malaysia and 16 other countries.