Market Share by Top Websites

1 Demdex is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 179 other categories.

2 Demdex is leading in TV & Video, Movies, Humor, Football and 11 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, France and 106 other countries.

2 Demdex is leading in Canada, Australia, Malaysia, New Zealand and 8 other countries.