Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Flashtalking is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 84 other categories.

2 Flashtalking is leading in Travel, Accommodation & Hotels, People & Society, Computer & Electronics and 75 other categories.


1 Flashtalking is leading in most countries, including United States, Germany, Russia, Poland and 78 other countries.

2 Demdex is leading in Canada, Australia, Malaysia, New Zealand and 20 other countries.