Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Flashtalking is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 108 other categories.

2 Flashtalking is leading in Travel, Accommodation & Hotels, Career & Education, Computer & Electronics and 64 other categories.


1 Flashtalking is leading in most countries, including Germany, Italy, Russia, Spain and 75 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Mexico and 49 other countries.