Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 Demdex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 105 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Travel and 69 other categories.


1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 73 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 30 other countries.