Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 123 other categories.

2 Improve Digital is leading in News & Media, People & Society, Soccer, Marketing & Advertising and 45 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 88 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 36 other countries.