Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 112 other categories.

2 Improve Digital is leading in People & Society, News & Media, Internet & Telecom, Music & Audio and 47 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 67 other countries.

2 Improve Digital is leading in Italy, Norway, Sweden, Netherlands and 26 other countries.