Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 138 other categories.

2 Integral Ad Science is leading in News & Media, Computer & Electronics, Technology News, Programming and 32 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 90 other countries.

2 Integral Ad Science is leading in Italy, Taiwan, Spain, Czech Republic and 20 other countries.