Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 99 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Technology News, Software, Games and 52 other categories.


1 Integral Ad Science is leading in most countries, including Germany, Spain, France, Poland and 54 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 32 other countries.