Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 91 other categories.

2 Integral Ad Science is leading in People & Society, Internet & Telecom, Computer & Electronics, Technology News and 64 other categories.


1 Integral Ad Science is leading in most countries, including France, Spain, Russia, Poland and 57 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 36 other countries.