Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 137 other categories.

2 interclick is leading in Restaurants & Delivery, Office Products, Environment, Antiques & Collectibles and 2 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 77 other countries.

2 interclick is leading in Morocco.