Market Share by Top Websites

1 Demdex is leading in Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Games, Adult, Reference Materials and 11 other categories.

2 Demdex is leading in Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 5 other categories.

Geography

1 IVW is leading in most countries, including Germany, China, India, France and 68 other countries.

2 Demdex is leading in United States, Australia, Canada, United Kingdom and 23 other countries.