Market Share by Top Websites

1 IVW is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 218 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 5 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 164 other countries.

2 Demdex is leading in Canada, Australia, Isle of Man, Burundi and 3 other countries.