Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Demdex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 210 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Banking and 9 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Indonesia, Russia and 112 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, Brazil and 25 other countries.