Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 130 other categories.

2 MSN Ads is leading in People & Society, Religion & Spirituality, Technology News, Adult and 17 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 77 other countries.

2 MSN Ads is leading in Morocco, Malta, Kenya, Jordan and 3 other countries.