Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 129 other categories.

2 Platform161 is leading in Marketing & Advertising, Science, Social Sciences, Real Estate and 25 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 86 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Spain and 10 other countries.