Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 123 other categories.

2 Platform161 is leading in Marketing & Advertising, Real Estate, Technology News, Science and 28 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 71 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 12 other countries.