Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 150 other categories.

2 Refined Labs is leading in Car Rentals, Photography, Children, Gay, Lesbian, & Bisexual and one other category.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 66 other countries.

2 Refined Labs is leading in Germany, Austria, Sweden, Denmark and one other country.