Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 142 other categories.

2 Refined Labs is leading in Car Rentals, Publications, Math, Gay, Lesbian, & Bisexual and 2 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 65 other countries.

2 Refined Labs is leading in Germany, Austria, Belgium, Denmark and 7 other countries.