Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 140 other categories.

2 Sanoma is leading in Science, Social Sciences, Food & Grocery Retailers, Graphics & Multimedia Tools and 3 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 71 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 5 other countries.