Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 139 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Adult, Technology News and 25 other categories.


1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 93 other countries.

2 SpecificClick is leading in Norway, Denmark, Saint Lucia and Morocco.