Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 139 other categories.

2 Total Media is leading in Religion & Spirituality, Gay, Lesbian, & Bisexual, E-Commerce, Accounting and 2 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 76 other countries.

2 Total Media is leading in Israel and Togo.