Market Share by Top Websites

1 Demdex is leading in Top 10K Sites and The Entire Web.

2 TradeDesk is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 189 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 6 other categories.


1 TradeDesk is leading in most countries, including United States, United Kingdom, Germany, Australia and 103 other countries.

2 Demdex is leading in Canada, Malaysia, Congo Republic, Brunei Darussalam and 2 other countries.