Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Demdex is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 196 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Newspapers and 13 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 134 other countries.

2 Demdex is leading in Canada, Chad, Papua New Guinea and Virgin Islands.