Market Share by Top Websites

1 Voluum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Voluum in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 178 other categories.

2 Voluum is leading in Consumer Electronics, Textiles & Nonwovens and Ad Network.


1 DirectTrack is leading in most countries, including United States, India, Brazil, United Kingdom and 87 other countries.

2 Voluum is leading in Israel, Hungary, Paraguay and Bolivia.