Market Share by Top Websites

1 Voluum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DirectTrack is still behind Voluum in all market share segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 177 other categories.

2 Voluum is leading in Consumer Electronics, Military & Defense, Textiles & Nonwovens and Ad Network.


1 DirectTrack is leading in most countries, including United States, United Kingdom, India, Brazil and 77 other countries.

2 Voluum is leading in Israel, Kenya, Moldova and Uruguay.