Market Share by Top Websites

1 Voluum is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Voluum in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 186 other categories.

2 Voluum is leading in Computer Security, Car Buying, Domain Names & Register, Consumer Electronics and 4 other categories.


1 DirectTrack is leading in most countries, including United States, India, United Kingdom, Brazil and 75 other countries.

2 Voluum is leading in Sweden, Hungary, Dominican Republic, Bosnia and 3 other countries.