Market Share by Top Websites

1 Voluum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DirectTrack is still behind Voluum in all market share segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 182 other categories.

2 Voluum is leading in Consumer Electronics, Ad Network, Military & Defense and Textiles & Nonwovens.


1 DirectTrack is leading in most countries, including United States, Brazil, India, United Kingdom and 83 other countries.

2 Voluum is leading in Finland, Malaysia, Moldova, Bolivia and one other country.