Market Share by Top Websites

1 Voluum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Voluum in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 178 other categories.

2 Voluum is leading in Car Buying, Computer Security, Weapons, Consumer Electronics and 7 other categories.

Geography

1 DirectTrack is leading in most countries, including United States, Brazil, India, United Kingdom and 69 other countries.

2 Voluum is leading in Venezuela, Pakistan, China, Denmark and 6 other countries.