Market Share by Top Websites

1 EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to EClick in all segments.

Websites Categories

1 EClick has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 107 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Soccer and 2 other categories.

Geography

1 EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 51 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Philippines, Singapore and 3 other countries.