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EClick is leading in Top 10K Sites, Top 1M Sites and The Entire Web.
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DoubleClick AdExchange is leading in Top 100K Sites.
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EClick has better usage coverage in more websites categories. Including Vehicles, News & Media, Adult, E-commerce & Shopping and 17 other categories.
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DoubleClick AdExchange is leading in Food & Drink and Reference Materials.
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EClick is leading in most countries, including Russia, Slovakia, Japan, Ukraine and 81 other countries.
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DoubleClick AdExchange is leading in France, India, Latvia, Lithuania and 21 other countries.