Market Share by Top Websites

1 Etarget is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 166 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Home & Garden, Football, Weight Loss and 3 other categories.

Geography

1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 50 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 16 other countries.