Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EyeWonder is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 EyeWonder has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 62 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 55 other categories.

Geography

1 EyeWonder is leading in most countries, including India, United Kingdom, Canada, Brazil and 51 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 22 other countries.