DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
EyeWonder has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Business & Industry and 84 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 25 other categories.
EyeWonder is leading in most countries, including Russia, India, United Kingdom, Japan and 32 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 16 other countries.