DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
EyeWonder has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 84 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.
EyeWonder is leading in most countries, including United Kingdom, India, Russia, Sweden and 24 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 17 other countries.