DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 39 other categories.
EyeWonder is leading in People & Society, Business & Industry, Computer & Electronics, Arts & Entertainment and 33 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 26 other countries.
EyeWonder is leading in India, Japan, Netherlands, Russia and 9 other countries.