Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facilitate Digital is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Facilitate Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 75 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 42 other categories.


1 Facilitate Digital is leading in most countries, including Australia, New Zealand, Austria, United Kingdom and 27 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 21 other countries.