DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Facilitate Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 90 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 25 other categories.
Facilitate Digital is leading in most countries, including Australia, New Zealand, Austria, Netherlands and 28 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.