DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Facilitate Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Arts & Entertainment and 96 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 20 other categories.
Facilitate Digital is leading in most countries, including New Zealand, Australia, Austria, Netherlands and 32 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 16 other countries.