DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Facilitate Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Arts & Entertainment and 78 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 35 other categories.
Facilitate Digital is leading in most countries, including Australia, New Zealand, Austria, United Kingdom and 26 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 20 other countries.