DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Facilitate Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Arts & Entertainment and 85 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 23 other categories.
Facilitate Digital is leading in most countries, including Australia, New Zealand, Netherlands, Austria and 28 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 17 other countries.