Market Share by Top Websites

1 Federated Media is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 106 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Newspapers, Real Estate and 4 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 68 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Switzerland, Azerbaijan and 2 other countries.