DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 94 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Health and 33 other categories.
Federated Media is leading in most countries, including United States, India, Great Britain, Canada and 60 other countries.
DoubleClick AdExchange is leading in Germany, Austria, China, Turkey and 11 other countries.