Market Share by Top Websites

1 Federated Media is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 21 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 67 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 6 other countries.