DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 97 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Universities & Colleges and 28 other categories.
Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 71 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Poland and 9 other countries.