Market Share by Top Websites

1 Federated Media is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 106 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 11 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 64 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Austria and 7 other countries.