Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, Arts & Entertainment and 149 other categories.

2 DoubleClick AdExchange is leading in Weather, Animation & Comics, Automotive News, Maps and one other category.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Poland and 105 other countries.

2 DoubleClick AdExchange is leading in China and Macedonia.