Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, freeXmedia is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 83 other categories.

2 freeXmedia is leading in Video Games, Consumer Electronics, Volleyball, Cycling & Biking and 12 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 44 other countries.

2 freeXmedia hasn't got a lead over DoubleClick AdExchange in any country.