Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GestionPub is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 GestionPub has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Computer & Electronics, Internet & Telecom and 33 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 32 other countries.

2 GestionPub is leading in France, Belgium, Morocco, Ecuador and 9 other countries.