Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GestionPub is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 80 other categories.

2 GestionPub is leading in Computer & Electronics, Graphics & Multimedia Tools, Humor, Equestrian and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 51 other countries.

2 GestionPub is leading in France, Belgium, Togo, Tunisia and 4 other countries.