Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GestionPub is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 71 other categories.

2 GestionPub is leading in Computer & Electronics, Games, Graphics & Multimedia Tools, Restaurants & Delivery and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 40 other countries.

2 GestionPub is leading in France, Algeria, Tunisia, Morocco and 2 other countries.